Unless you’re a business owner who is not interested in growing your brand, you need to have a website.
Building a business website or eCommerce store is easy: it doesn’t cost much money, you don’t have to know how to code or design, your online store has no business hours, and it’s one of the best means of advertising.
Having a business website isn’t just about selling your goods and services — it’s also about providing something of value to potential customers.
With so many online services and new technologies, there’s no excuse to keep putting it off.
If you still are not sure how having a website will help you grow your business?
Here are nine reasons every business needs a website:
1) 24/7 contact with customers
If nothing else convinces you about an importance of websites, then this single point will.
A customer needs convenience. The more convenient a purchase, the more likely your customers will buy. Why not do business all the time.
2) Customers expect it
Think about it. Would you trust a business that didn’t have a website?
If you don’t have a business website, today’s digital-savvy (and impatient) customers may look elsewhere.
Website gives business the opportunity to tell consumers why they should trust them with the testimonials and facts to back up those opportunities. Believe it or not, most people will search the internet for a product or service before the purchase to check the credibility first. When you provide good service or product, positive word-of-mouth about your business is likely to spread. Which delivers more repeat and new business.
People trust a business after they have done business with it. Using your website, you can serve consumers online and increase your credibility as a business owner.
Without sales, or selling more than you spend, your business is in trouble. By having an online presence you allow for the sale of your products or services around the clock to whoever whenever with no or any limitations; Unless you run out of stock or overworked, but that’s a good problem to have, right?
Being visible worldwide means you are likely to gain more customers. The more customers and visitors you have, the more sales you will generate.
5) You control the narrative
It’s true you cannot control what others say about you on social media channels, but you can influence public perception by creating your own story via a business website.
A company blog helps business owners get their message, mission, and personality in front of their target audience faster than print ads or snail mail brochures.
Plus, social icons linking to Facebook, Twitter, Instagram, and other networking platforms make sharing your content easier for your visitors who like what they see.
6) Your competitors all have company websites
Consumers typically start their buying journey with research and recommendations from peers and social network connections.
Studies show that once a consumer knows what they need or want, they research, and 72 percent of them go online to find educational material, reviews, and testimonials, according to this report.
So if you’re not staying competitive with your competition, you’re giving shoppers a reason to buy from another brand.
7) More bang for your buck
With website you position your company to reach thousands more potential customers for less than you would spend mailing brochures by traditional mail.
8) It provides social proof
Ninety percent of consumers claim that online reviews influence their buying decisions.
You could rely on FourSquare, Yelp, and other review sites to host reviews for your brand, but you can kill two birds with one stone on your own website.
Since potential buyers are already looking for you online, including customer testimonials on your site is a great way to impress potential buyers.
9) A well-designed website can become a revenue driver
There are many eCommerce gateways nowadays to sell your products directly online. So if you have a good website design, which creates trust in people, the customers might be ready to swipe their credit cards on your online store.
Having a website is important for business because sometime down the line, the customer will expect 100% of businesses to have an online sales presence. And if you are 24/7 collecting offers, then you can drive fantastic revenue for your business.
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